Purpose, Vision, Mission & Values

Core Purpose

To inspire people to thrive

Core Purpose reflects the heart of an organization over several decades. Though it is never completely fulfilled, it is something that continually guides us.

Vision

Creating healthy communities one person at a time

Vision is an inspiring, realistic picture of what we want to look like over the next 10 years or so.

Mission

Achieving health with you in new ways

Mission is what we do.

Values

Respect / Accountability / Teamwork / Stewardship / Innovation

Values describe the shared beliefs of our organization—those things that really matter to us—and help us achieve our Vision.