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Social Media Policy

January 14, 2011

Yakima Valley Memorial Hospital (Memorial) supports the use of social media and social networking sites by employees. We recognize the value of on-line Social Media sites and Blogs as vital resources to positively promote Memorial’s vision and values, operational goals, marketing and recruitment activities, as well as a forum for exchange of information by our 2,600+ Memorial team members. We ask that employees, whether using social media for business-related or personal use, act in accordance with Memorial’s vision and values. Memorial is proud of the caliber of employees we have at our organization and expect the same level of professionalism in social media forums as we would expect in other public forms by representatives of our hospital. This policy is intended to help our employees understand the expectations of our organization in regards to public social media forums, such as blogs, podcasts, discussion forums, and social networks.

THIS POLICY MAY BE UPDATED AT ANY TIME WITHOUT NOTICE, AND EACH TIME A USER ACCESSES A SOCIAL NETWORKING SITE, THE NEW POLICY WILL GOVERN, USAGE, EFFECTIVE UPON POSTING. To remain in compliance, the Memorial communications department suggests that you review the Policy at regular intervals. By continuing to post any content after such new terms are posted, you accept and agree to any and all such modifications to this Policy.

Tips for Using Social Media in the Workplace

Definitions

Blog – Short for “Web log,” a site that allows an individual or group of individuals to share a running log of events and personal insights with online audiences.

Electronic Media - Non-computing devices, e.g., floppy diskettes, flash memory drives, CDs DVDs, tapes, hard disks, internal memory, and any other interchangeable, reusable, and/or portable electronic storage media (1) on which electronic information is stored, or (2) which are used to move data among computing systems/devices.

Memorial Information - Information in any form or media that is created by or on behalf of Memorial in the course and scope of its business, regardless of whether that information is maintained or stored by Memorial and others on Memorial’s behalf. Examples of Memorial information include, but are not limited to, patient and member records, personnel records, financial information, company competitive information, Memorial-developed intellectual property, and business e-mail messages.

Member/Patient Identifiable Information (MPII) – Any individually identifiable information regarding a member/patient of Memorial collected, received, created, transmitted, or maintained in connection with his/her status as a member or patient, such as PHI and CHD. MPII includes, but is not limited to, information about a member/patient’s physical or mental health, the receipt of health care, or payment for that care; member/patient premium records, enrollment and disenrollment information; name, address, Social Security Number, account number, security code, information from or about transactions, driver’s license number, financial or credit account numbers, phone numbers, ISP and Internet domain addresses, and other personal identifiers. MPII does not include individually identifiable information in Memorial employment records; however, it may be subject to other state and federal privacy protections. MPII does not include individually identifiable information (such as a cell, home or business phone number) that a workforce member obtains, transmits, or maintains about another workforce member in connection with a personal or employment-related relationship with that person. Podcast – A collection of digital media files distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers.

Protected Health Information (PHI) - Individually identifiable information (oral, written or electronic) about a member/patient’s physical or mental health, the receipt of health care, or payment for that care. PHI includes individually identifiable member/patient payment, dues, enrollment and disenrollment information. Individually identifiable health information in Memorial employment records is not PHI; however, it may be subject to other state and federal privacy protections.

RSS feeds or Syndication feeds - A family of different formats used to publish updated content such as blog entries, news headlines or podcasts and “feed” this information to subscribers via e-mail or by an RSS reader. This enables users to keep up with their favorite Web sites in an automated manner that’s easier than checking them manually (known colloquially as “really simple syndication”).

Social media - Includes but are not limited to blogs, podcasts, discussion forums, on-line collaborative information and publishing systems that are accessible to internal and external audiences (i.e., Wikis), RSS feeds, video sharing, and social networks like MySpace and Facebook.

Wiki - allows users to create, edit, and link Web pages easily; often used to create collaborative Web sites (called “Wikis”) and to power community Web sites.

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